Our Impact | Molly Rose Foundation

Who We Are & Where We’re Headed

Our Vision and Mission

Vision: A world where young people can live long and stay strong.

Mission: Suicide is preventable. We will reduce risks and deliver changes that can protect children and young people from harm. We strive to give under 25s the tools and voice to speak up and feel supported.

Our Strategy

Our 2027 strategy focuses on four impact priorities to drive our plan for change

Tackle the drivers of preventable online harm, including through pushing for stronger tech accountability frameworks.
Amplify the voices of young people and those with lived experience.
Connect young people with the help and support they need.
Build and grow our education and support offer.

Download our 2027 strategy

Download our most recent Annual Report and Accounts

Influencing and Impact

In 2024, Molly Rose Foundation published a General Election Manifesto spelling out bold polices to transform children’s online safety and well-being.
We played a crucial role in passing the Online Safety Act: one of the first major pieces of online safety legislation passed anywhere in the world – and an important framework from which to build on. Our campaigning was instrumental in getting this legislation over the line and included securing new powers to give bereaved parents access to their children’s data.
In 2025, we led the debate on what comes next: the Online Safety Act was the start, not the end, of the journey to safer online spaces for young people. We’re calling for future change by challenging tech firms, regulators and governments to move fast to mend things in our digital world.
Our Chair, Ian Russell wrote to the Prime Minister and appeared on Laura Kuenssberg calling for the government to strengthen the Online Safety Act.
We led the opposition to Meta’s bonfire of safety measures that would see less harmful content identified on their platforms, and called for Government and Ofcom to act.
We helped distribute Meta whistleblower Sarah Wynn-Williams’ expose of the company to every MP in the country. Read more here.
We delivered first-of-its-kind research revealing that children are being put at risk by the failure of major social networks to remove dangerous suicide and self-harm content. Analysis of over 12 million content moderation decisions by six major tech platforms showed that over 95% of suicide and self-harm posts are being detected by just two major platforms – Pinterest and TikTok.
Chief Executive Andy Burrows appeared on the BBC News to challenge Codes of Practice published by Ofcom describing them as is insufficient and that its risk assessments and recommended measures lack rigour. Read his full response here.

Lived Engagement

In 2025, we built a network of people with lived experience of online harm and its consequences with the aim to influence change, develop our programmes and build a lived engagement strategy. Our first focus area for the network is tackling online suicide forums and the devastation they cause. The focus of the network is to:

Convene the power of the network to co-create and implement our strategy
Create a series of interventions, both public and behind the scenes, to raise public awareness of key issues and drive regulatory and legislative change
Engage with the media and other parties to catalyse public affairs interventions
Work with partners to maximise the impact of our strategy

Education and Support

Delivered over 200,000 ‘where to find help’ cards since March 2020, providing young people with immediate reassurance and signposting to trusted sources of support.
Reached over 12,000 children, parents and professionals since 2020, with our education and support resources, equipping them with skills and knowledge to promote good mental health and enable healthy young lives.
Delivered our ‘My Bag of Happiness’ resource in 2024 to support PSHE lessons to nearly 5,000 children and young people, empowering and equipping them with tools to express themselves, reflect on happy memories and gain strength from them.
Widened our training to include Suicide First Aid, What is Mental Health? and Youth Mental Health First Aid Champions. In 2024, we delivered training to 1,725 adults and young people which included wellbeing strategies and how to have a conversation that could save a life.

Find out more about our education and training